What It Takes To Build An Influential Personal Brand

Internet marketing Podcast with Laura Bull

In this episode of the Duct Tape Internet marketing Podcast, I job interview Laura Bull. Laura is a bestselling writer and brand name strategist who specializes in reworking people into competitive and sustainable organization makes. Her newest book is — From Unique to Empire: A Guideline to Building an Genuine and Highly effective Model.

Key Takeaway:

Laura Bull put in 10 several years with Sony Songs Enjoyment and spearheaded artist improvement which includes Carrie Underwood, Brad Paisley, and Johnny Funds.

Now she’s assisting business people explore and leverage their reliable and competitive brand names. In this episode, we dive into how to create a individual brand name, why she’s operating to redefine the time period “influencer”, and how to remodel business owners into feasible brand names.

Queries I inquire Laura Bull:

  • [1:40] The branding of the new music field has improved substantially — hasn’t it?
  • [4:27] What is one particular of the wackiest stories from functioning with artists in the new music sector that you want to share or who’s someone that came on the scene and did not establish like you thought they need to have?
  • [6:05] Could you chat about exactly where we’re at right now with particular branding and how influencer branding is a incredibly unique detail?
  • [8:06] What are your thoughts on the notion that it is not about putting your title on all types of stuff and persons who do a terrific job with influencer advertising and marketing have a level of check out about what they are hoping to carry out?
  • [11:40] What is the distinction in your view of narrative as opposed to storytelling?
  • [13:56] Could you share a small about your 5-portion framework of an influencer — precisely if I’m a model and I want to maximize my influencer, what are the matters I have to have to start imagining about carrying out very first?
  • [18:02] Could you unpack your brand matrix for us?
  • [20:33] Where can individuals find out much more about you and your function?

Much more About Laura Bull:

Master More About The Duct Tape Advertising Specialist Network:

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This episode of the Duct Tape Promoting Podcast is brought to you by the HubSpot Podcast Network.

HubSpot Podcast Network is the audio spot for small business experts who find the most effective education and learning and inspiration on how to grow a organization.



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The Duct Tape Promoting Expert Network has served me to mature my business by over 40% in the past 12 months. ~ Michael Quinn – Michael Quinn Agency, Fargo, ND


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