How We Helped a Management Consulting Firm Build Thought Leadership


This article was co-authored by Natalie Botkins and Paulette Squicimari.

MEADE, a management consulting organization, features steering to aid digital, inventive, and experiential marketing and advertising agencies scale their overall performance and realize growth. On a quest to cement himself as a thought leader in the area, MEADE founder and CEO Jeff Meade started working with Affect & Co.

To increase manufacturer consciousness and advance his thought leadership, Affect & Co. worked along with Jeff to produce and execute an helpful content material advertising and marketing technique.

Immediately after we applied a information system, like research-optimized guest-contributed content material, MEADE was equipped to see some outstanding effects.

Jeff labored with Influence & Co. for two yrs, and during that time, we revealed 14 visitor posts in 10 top publications in his business. His posts have amassed tens of 1000’s of shares throughout Fb, Twitter, and Pinterest, and his material has a social reach of far more than 6 million.

Just in the previous 12 months, we have observed these exciting wins:

• Jeff’s visitor posts have been released in the likes of Entrepreneur, Harvard Company Evaluation Ascend, and Advertisement Age.

Entrepreneur, Harvard Business Review, and Ad Age

• Jeff’s Harvard Business enterprise Evaluate Ascend article has created much more than 32,000 social shares.

Harvard Business Review article has generated more than 32,000 social shares

• A visitor write-up posted in Entrepreneur has garnered far more than 6,600 shares, and prospects generally mention this short article when speaking with MEADE.

Entrepreneur article has generated more than 6,600 social shares• Over-all, the articles we have produced jointly:

Our content accounts for five of the top 10 referral traffic sources to the MEADE website. And it accounts for 31% of all referral traffic to the MEADE website.


To learn extra about how we have served corporations arrive at their targets with material advertising and marketing, check out additional of our circumstance studies underneath!

Content Marketing Case Studies. Explore stats and data that showcase the ROI of working with us. Click here to read now.

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