G/O Media, which not long ago obtained business information website Quartz, designs to shift its operating model to be more like its recent acquisition, reports Mark Stenberg of Adweek.
Stenberg reports, “But Quartz team shouldn’t be concerned about the dilution of their firm tradition or mission, Spanfeller explained. If anything at all, fairly than transform Quartz to resemble a common G/O Media property, the enterprise aims to evolve its current portfolio to additional intently resemble Quartz.
“Since launching G/O Media, Great Hill Ventures has sought to professionalize the blogging that once outlined its titles, which includes the previous Gawker Media internet sites Gizmodo, Deadspin and Jezebel. Quartz, with its signature fashion and superior-level examination, signifies the path in which G/O Media aims to grow, in accordance to Spanfeller.
“In that vein, the firm has no ideas to substantially adjust the Quartz site, outdoors of most likely diminishing the marketing of its Daily Quick publication. But, given the advert-load common to G/O Media houses and the supreme intention of the acquisition, the enterprise publisher will likely see an uptick in programmatic advertisement placements, Shah mentioned.
“The media business also hopes to use the high quality viewers of small business experts that Quartz draws in to lure blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and vehicle-concentrated Jalopnik could deliver them with incremental attain.”
Study much more right here.
