With almost all businesses going digital, it is easy for your brand to be overlooked by customers. It is no longer enough to just set up a templated website for your goods and services; You need to take it to the next level, and make your online business the top choice of online shoppers.
The internet and all of its wonders pace the way for an enriched online shopping experience. Customers are given the luxury to purchase their needs and wants right from home. However, they are faced with a lot of options, which makes it even more important for your business to stand out.
Traditional marketing strategies do not translate well to online platforms. It is a completely different league, with the customer’s security and convenience at the forefront. So, you’ve taken your business online and offered your goods and services. What next?
If you’re looking for ways to get an edge over your competitors online, read on for useful tips!
1. Secure your customer’s confidential information.
Some people are scared of online shopping because they have to input their credit card information. It will help to have a website that can ensure them that all of their data is secure through high risk payment solutions.
2. Invest in a good marketing plan.
With the abundance of marketing strategies that you can employ, it is important to figure out what best fits your brand. We recommend taking some time to learn about Search Engine Optimization, or SEO, as it can help your brand become more visible online.
If you are a beginner, it would be best to consult an expert or an SEO agency. This will help you invest your marketing budget in the right place, with guaranteed results. Just make sure to weigh your options and opt for an SEO expert that is tried and tested.
3. Hands-on customer service.
Online businesses lack the face-to-face interaction that having a physical shop offers. This is where the importance of responsive customer service makes a huge difference.
Customer satisfaction is extremely important, and their queries must be promptly attended to. If they experience good service and attentive representatives, they are more likely to make a repeat purchase or to recommend your shop to their colleagues.
We recommend setting up an email address or chat box where they can easily get in touch with your team. If you can respond in 3 hours or even within an hour during business times, then you’re on the right path.
4. Focus on consumer retention as well.
Yes, it is important to emphasize customer acquisition, but it’s equally as important to put in the work for customer retention.
Loyal or returning customers are more likely to add more items into their carts, they have a higher conversion rate, and they tend to generate a higher revenue with every visit. This is because they already trust the service of your platform.
Nonetheless, this does not discredit the impact of new customers. Your business will grow as you get new customers. What we recommend is improving the experience of your returning customers. This can be done through a rewards program that gives them points with every purchase.
5. Incorporate visuals.
The highlight of online shopping is its convenience. One way you can do this is through photos and videos of your product or service. If they can see how it actually works or functions in real life, then they will be able to make a purchasing decision.
You may even include photos from customer testimonials. This will show potential customers that your business is trusted by others, giving it a more personal appeal.
Level up your online business with our tips above!
These are only some ways you can generate even more sales through e-commerce. Do you have any tips and tricks of your own? Share them in the comments!